The marketing concept
Eyesight testing - Uganda, October 2012 | © Martin Aufmuth

The marketing concept

Many of the people living in remote villages do not have the means to travel to a city to purchase glasses. Therefore, our trained employees travel to the villages and provide the residents with the correct gasses on the spot.

In the employees’s supplies, they have a box with lenses from -6 to +6 diopters and  pre-made frames of di?erent sizes. The customer’s visual acuity is determined by a simple eye chart test. Once the correct lens strength is found, they are inserted into the frame.  The customer is able to have a new pair of glasses immediately.